The DIY Ethic: Why ‘Hand Made’ is Better
When Chris Sievey initially set up 11:37 back in 1985, like everything else he did, it was a totally DIY effort. If you ordered something by mail then Chris would personally handle every aspect of the transaction, occasionally roping in help from Paula his wife and his two eldest kids, Stirling and Asher. 11:37 should be listed in the dictionary as the definition of a ‘kitchen table’ organisation. These days, nothing much has changed. Although things have moved on considerab